How did we get our start?
New Balance has been rooted in innovation ever since William Riley, a young English immigrant, designed his first flexible arch insert in 1906. The arch was inspired by his observation that his backyard chickens, standing on three claws, achieved perfect balance.
Today, innovation and entrepreneurial spirit – together with quality, craftsmanship and a dose of risk taking – continue to drive our global business success.
What makes our products unique?
We have remained firm in our long-standing commitment to manufacturing and our unwavering belief that making things matters. As a company that still owns facilities that directly manufacture some of the shoes we sell, we are a better partner for the suppliers with which we work all around the world.
What problem are we solving?
We strive to have a positive impact in the communities in which we operate. We seek to ensure that the people who make our products – no matter where they are in the world – are treated with dignity and respect. We also believe in protecting our planet. We are constantly looking for ways to minimize and prevent negative environmental impacts in our operations and our global supply chain.
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